Greater Washington Urban League launches Give 8/28 campaign

The Greater Washington Urban League is marking Give 8/28 with a fundraising push for programs that support families, youth, mental wellness and economic mobility in the Greater Washington region. The campaign also spotlights how Black-led nonprofits remain underfunded even as they serve critical community needs.

Why it matters: - Give 8/28 is designed to channel more money to Black-led nonprofits, which receive only 2% of institutional philanthropic funding from foundations. - GWUL says donations will help sustain services that support stability, opportunity and economic mobility across the Greater Washington region. - The campaign underscores the role Black-led organizations play in education, youth development, health, civic engagement and other community needs.

What happened: - The Greater Washington Urban League launched its Give 8/28 fundraising campaign on Aug. 28, 2026. - The effort is tied to Give 8/28, a national day of giving hosted by the Young Black & Giving Back Institute. - The campaign invites donors, nonprofits and community partners to invest in Black-led organizations and the communities they serve.

The details: - GWUL says support from the campaign will help fund programs and services across the Greater Washington region. - The organization says more than 10,000 families are supported annually through its programs and initiatives. - GWUL says 6,500 households receive rent and utility assistance, personalized counseling and other resources each year. - The organization says it invests $40,000 annually in youth through educational scholarships and leadership development opportunities. - GWUL says it provides 184 hours of mental wellness support each year through individual and small-group therapeutic sessions. - The organization says its economic mobility work includes financial literacy, wealth-building initiatives, entrepreneurship support and career advancement opportunities. - Community members can donate through Greater Washington Urban League Inc | Give 828 or the GWUL donate page.

Between the lines: - The campaign is both a fundraiser and a visibility push for Black-led nonprofits, framing underfunding as a structural issue rather than an isolated gap. - GWUL is using the national giving day to connect a local fundraising need with a broader discussion about racial equity in philanthropy. - Interim President and CEO Faith Gibson Hubbard said the campaign is an opportunity to recognize the role Black-led organizations play in building stronger, more resilient communities.

What's next: - GWUL will continue seeking donations through the Give 8/28 campaign. - The organization is also directing supporters to its social channels for news and event information. - GWUL lists Facebook, LinkedIn and Instagram updates under @GreaterWashingtonUrbanLeague and @GWUL365.

The bottom line: - GWUL is using Give 8/28 to raise money and draw attention to the funding gap facing Black-led nonprofits while highlighting the services it provides to families across Greater Washington.